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Farming is the largest industry in the world. However, the millions of people that engage in this fundamental economic activity are not earning enough to feed themselves and their families. Fairtrade International, a global organization that coordinates the Fairtrade certification, is reframing this by making sustainable consumption and business practices the norm rather than the exception. 

At Nobazul we are committed to delivering Agave-derived foods with the highest standards of quality and food safety. Our vertically integrated company maintains perfect traceability by cultivating our own Blue Agave fields, and we are also proud holders of the Fairtrade certification. We adhere to a rigorous set of standards that allow us to foster improved working and living conditions for our employees and their families.

How does the Fairtrade Certification work?

Fairtrade International changes the way trade works through setting better prices, decent working conditions, and fairer deals for farmers and workers in developing countries by setting the Fairtrade Standards, which are designed to tackle poverty and empower producers in the poorest countries in the world. 

The Standards include a range of economic, environmental, and social criteria that must be met by producers and traders in order to acquire or retain the Fairtrade certification.

Economic standard: Economic criteria include the Fairtrade Minimum Price which aims to provide producers with a safety net against falling prices and allow long-term planning, along with a fixed Fairtrade Premium that provides farmers and workers with additional money to invest in improving the quality of their businesses and communities.

As a certified organization, Nobazul works under fair trade standards and promotes equality, transparency, and respect for the work of our employees.

Environmental standard: These emphasize ecologically and agriculturally sound practices, including responsible water and waste management, preserving biodiversity and soil fertility, and minimal use of pesticides and agrochemicals. Though Fairtrade does not require organic certification, organic production is promoted and rewarded by higher Fairtrade Minimum Prices.

Nobazul is dedicated to environmental preservation by integrating green technologies into our production plant, recycling materials, and optimizing resource utilization in our manufacturing processes. 

Social standards: Social criteria for small producers include requirements on democratic self-organization (typically a cooperative), transparency, and non-discrimination, including gender equality. Forced labor and child labor are prohibited.

At Nobazul, we promote equal opportunities and gender equality while prohibiting forced and child labor.

A reputational asset and a hallmark of quality.

Organizations that comply with these standards acquire the certification and, in turn, earn the right to bear the Fairtrade Mark in their products. A product with the mark warrants that producers and businesses have met the strict social, economic and environmental standards, thus boosting their reputation: according to a 2021 GlobeScan study of consumers in 15 countries, more than 60 percent of consumers are familiar with the Fairtrade Mark and, of those, 80 percent say they have a positive perception of brands that carry it.

Fairtrade is the most recognized and trusted sustainability label in the world. Additionally, it is a global organization co-owned by more than 2 million farmers and workers. By delivering ethically and sustainably produced Agave Syrup and giving consumers confidence that farmers and workers get a fair deal for their hard work, Nobazul contributes to Fairtrade’s mission to create decent working conditions, empowering farmers and improving the lives of farming communities worldwide. 

Discover more about our commitment: